According to a study by Gallup Inc., an American research-based, global performance-management consulting company, the amount of coffee drinkers in the U.S. along with the amount of coffee they drink are steady, which is interesting when you consider that coffee shops are reportedly the fastest-growing segment of the restaurant industry.
Coffee shops are on the rise (40% growth from 1999-2005) while coffee consumption has been the same in similar studies ran both in 2012 and 1999. In all studies 64% of Americans consistently drink at least 1 cup a day. Here’s how that 64% breaks down:
26% drink at least 1 cup a day
19% drink at least 2 cups a day
8% drink at least 3 cups a day
11% drink at least 4 cups a day
The remaining 36% drink none
Here are a few more numbers worth mentioning:
26% of coffee drinkers consider themselves addicted to coffee but only 10% think they should drink less. And with more and more studies showing the positive effects (improved concentration/memory, lower risk of certain types of cancers, Parkinson’s and stroke) of caffeine, there may not be a need to.
What does this mean for your Dallas Fort Worth office coffee program?
It’s simple. Keep offering high quality coffee to your Dallas Fort Worth employees to help them stay focused and feel appreciated throughout the work day. Statistically 64% of your population will appreciate this added benefit.
And although our coffee consumption hasn’t changed in volume some things have changed for taste. For instance, we now know that a large portion of the population prefers a light roast. Make sure you are offering a full line (light, medium and dark roasts) to keep your full 64% at the office for their coffee breaks.
And for the other 36% make sure you are offering a high quality tea that matches your coffee brand in perceived value. Tea is the second most consumed beverage in the world, second only to water and you don’t want your office tea drinkers to feel less appreciated than the coffee crowd.
Looking to improve your Dallas Fort Worth office coffee service? Call Vend Pro today at (972) 948-3431. One of our team members will be happy to discuss improvements that can be made to your current program while sticking to your budget.