Cold brew coffee, coffee brewed using cold or room temperature water instead of hot water, is a trend that looks like it’s here to stay.
Don’t believe us? Here’s what your favorite brands had to say:
Peet’s Coffee & Tea – claims their cold brew coffee sales beat last years iced coffee sales by 70%
Bunn – research shows that cold brew consumption is up 5% over the last 2 years
Bunn – cold brew now makes up 20% of all non-hot coffee orders at coffeehouses
Starbucks – announced in March of this year that they would introduce cold brew coffee in 2,800 of their U.S. and Canadian stores
And according to vendingmarketwatch.com in their article “What Does the Stumptown Acquistion Mean for OCS?;”last year, consumers swallowed 90 million gallons of ready-to-drink coffee beverages, ranging from bottled Starbucks Frappuchinos to cartons of Stumptown cold brew, up 52 percent from 2009, according to data from Beverage Marketing Corporation.
So then, what does the growing popularity of cold brew mean for your Dallas Fort Worth office coffee program? If you ask us, it means it’s time to look into offering cold brew. And not just because we love the smooth, non-acidic flavor of a brew that takes anywhere from 12-24 hours to make but because by offering cold brew we’re doing what we were hired to do: create a coffee house experience inside your office to keep employees from going off location for their breaks.
And because we know that each office has its unique challenges (most likely refrigerator space) we’re looking into multiple options to bring cold brew to you including individual bottles, kegs and make yourself kits.
If it’s good enough for Starbucks, Peet’s, Blue Bottle and Stumptown (to name a few) to invest in then it’s already popular enough to offer in your DFW office. Call Vend Pro today at (972) 948-3431 to find out what type of cold brew options would be best for your place of business and your budget.